Why we build at outerwear weight and refuse to thin it out for margin.
A tee at 300 GSM behaves differently. It holds its shape, drapes with weight, and survives years of wear without going limp. It costs more to make and ships heavier. We don't care.
Thinning the cloth is the easiest way to protect a margin and the fastest way to dilute a mark. We price for the cloth we want to make, not the other way around.
Every piece is dyed in a small batch so the tone is deep and even. The neck tag is woven, not printed. The details are where authority lives.
